Digital entrepreneurship involves the creation of business models that are powered by the internet. It is location independent and rely on laptops, smartphones, the internet and other technologies to make global markets and sell products and services such as books, and provide customers with a digital experience. The popularity of the technology has helped make the world a much www.boardroom360.info/how-to-become-online-entrepreneur/ smaller place, as well as creating new business opportunities for entrepreneurs to profit from. It has also made traditional companies more digital to retain their customers and expand beyond their physical location.
Digital entrepreneurs require a range of strategies to build and sustain an internet-powered company. These strategies include the use of scalable business models as well as strategic partnerships and networking as well as effective communication and leadership. The digital entrepreneur should also be able to see the long-term picture and the ability to work through obstacles with a calm attitude.
When it comes to creating and deploying a scalable digital artifact the digital entrepreneur needs to be able to identify the value proposition that is valid (VP). Typically, this involves recognizing and capitalising on disrupting VPs that can transform existing practices into digital business models or create new ones entirely. Netflix, Airbnb, and Uber are examples of digital entrepreneurs that have adopted this strategy.
The case study methodology is a great research strategy for studying digital entrepreneurship. This is because case studies permit a contextual investigation of real world issues and aid in answering ‘What’ or How?’ questions.
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